Twitter, arguably, is the best thing that ever happened to us edtech advocates. I've never found a more significant number of people in our industry on other social media networks other than Twitter. (LinkedIn - maybe; but of course, every professional should have their CVs and portfolios there - so it doesn't count).
One of the best innovations that netizens like us have come up with is 'live-tweeting' an event. For those of us new to social media, 'live-tweeting' means that someone from an event like a conference, seminar, even a concert, is tweeting events as they happen.
Now, let me share the 5 steps on how you can share, learn, and engage when you live-tweet an event.
1. Always Use the Event Hashtag
Most edtech events have a hashtag that live-tweeters can use when they discuss the event on Facebook, Twitter, or Instagram. Always remember to add the hashtag to your every post so that it'll be easier for the other participants to see them. Moreover, searching the hashtag also makes it easier for you to look for other participants' posts regarding the event.
TIP: Do take note, as a common courtesy to your followers, always alert them that you will be live-tweeting an event.
2. Only Share Key Points of the Event
No one wants a blow-by-blow narration of the event (even if you can type fast enough). What's worse is that no one wants an irrelevant post. As a rule of thumb, only share key points - maybe an interesting product demo, an up and coming tech, or a quote from a keynote speaker.
TIP: If possible, include multimedia in your posts; because it's always nice to see a picture or watch a short video. Pics or it didn't happen!!!
3. Engage with other Live-Tweeters
There is one purpose of live-tweeting: ENGAGEMENT. Once you begin live-tweeting an event, don't be surprised if you get retweets, favorites (or likes, shares, and comments on other social media networks), and direct messages. These are the main reasons why live-tweeting exists - so that it can be an avenue for discussion, sharing, and learning from each other.
4. Follow and Network with other Live-Tweeters
Live-tweeting events are also a great way to get to know the other people in your industry. I've heard many a great stories from fellow edtech advocates meeting in person at the event. They eventually became real-life friends, and they hang out every once in a while. (I'm still waiting for the invite)
Like point #3 above, engage, engage, engage. Who knows? Maybe the person you're talking to is sitting right next to you. Better yet, maybe the person you just met might give you (or your company) the 'big break' you've been working so hard for.
5. Share Links to Blog Posts about the Event
I always create a blog post summarizing the event that I just attended and just live-tweeted (here's an example of a post about Google Education on Air - which I also live tweeted). Most probably, the other live-tweeters have a blog of their own and will publish their personal reflections (or summaries) of the event. Feel free to share your own blog and retweet the others'. And OH YEAH - don't forget the HASHTAG.
There you go! These are 5 steps on how to live-tweet an event like a pro. Just a big favor to ask of you, if you do attend an event, please live-tweet or share it on Periscope - so that I also get to "attend," VIRTUALLY. Cheers!